She found the coverage is so good - not too heavy but still enough to conceal redness and the occasional breakout - that she can skip concealer completely. Regardless, I only need a small squirt or two of the lightweight formula to cover my entire face in a thinly veiled, satin finish." I shade-matched to the second lightest shade in the lineup, Larchmont, but I could have gone a little darker, thanks to the warm-weather glow I picked up during the summer months. "When I first got my hands on Tower 28's SunnyDays Tinted Moisturizer, I was so excited. "I'm not much of a foundation person - it's much too heavy for my sensitive skin - but man, do I love a tinted moisturizer," says associate beauty director Sarah Kinonen. Since the texture is remarkably light and creamy, additional coverage on my red zone did not irritate my skin or dry it out, eliminating any concerns about creases and cakey laugh lines as the day went on.Īssociate digital beauty director Sarah Kinonen wears the shade Fairfax. I used a damp makeup sponge for light coverage on my entire face, adding an extra dot or two of product where my redness shines through. (We've all been there with the first squeeze shooting out and wasting product.) The shade Point Dune is spot-on for my warm, olive-tone skin. It's clear, which makes it easy to see and control how much product is coming out. Once SunnyDays was in my possession, I unscrewed the lid from its squeezable tube, admiring the long, transparent, applicator tip. "We actually tried for a higher SPF but couldn't do it without sacrificing white cast or blendability," she says, after landing on the dermatologist-recommended SPF 30. Liu felt the same way when formulating SunnyDays. And because I was brought up where the sun always shines, sunscreen in both my makeup and skin-care routine is an absolute must. I was born and raised in sunny California, so I have a soft spot for things that remind me of home, and I love the product and shade names, like Silver Lake, Venice, and Topanga. The wait list opened two weeks prior to SunnyDays' official launch date and more than 2,500 customers eagerly signed up. "I knew our community needed it and it didn't exist on the market," Liu says. ![]() Liu was determined to create the first tinted sunscreen foundation gentle enough to receive the National Eczema Association's Seal of Acceptance, which it now has. Ellen Marmur, M.D., a board-certified dermatologist in New York City, defines this as "discolored or darkened for a variety of reasons, such as sun damage or acne scarring." Highlighting the challenges faced by those with conditions like eczema and acne, she says, "SPF protection is needed since sun damage can lead to scarring" and hyperpigmentation. "It made it tricky to find the perfect formula without irritating skin or leaving a white cast," Liu recalls. Before SunnyDays, Tower 28 founder Amy Liu, who has sensitive skin, went through many trials with often-irritating chemical sunscreens and hard-to-blend mineral sunscreens.
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